Bubs Australia will enter the US formula market in September with two products available on Walmart’s e-commerce platform.
The Australian goat milk-based infant formula and the grass-fed infant formula-based infant formula will be released with English and Hispanic labels.
The range also meets strict Clean Label purity standards and has QR authentication trust codes implemented on the pack to aid in the authenticity of product tracking.
Bubs founder and CEO Kristy Carr said entering the US market was an important milestone in the company’s export strategy.
“The US infant formula market is valued at $ 5.1 billion annually and is forecast to grow four percent through 2025,” said Carr.
“By using existing Bubs formulations, the Aussie Bubs range underpins our quality heritage and meets the highest purity standards in the USA with independent third-party verification by the Clean Label Project and the Clean Label Purity Award awards.
“Evidence-based screening gives parents peace of mind that their toddler is getting clean food that is free of heavy metals, pesticides, residues, plasticizers, and other chemicals and toxins.”
Bubs Australia’s products are also available on the Amazon Australia platform and will expand the Aussie Bubs range to Amazon’s US e-commerce site.